A RATING IS THE PERCENTAGE OF INDIVIDUAL ( OR HOMES ) TUNED TO A PARTICULAR PROGRAMME.
RATING IS THE MOST IMPORTANT BROADCAST TERM. ADVERTISERS AND AGENCIES USE RATING TO BUY TELEVISION PROGRAMMES, TO DETRMINE HOW MANY PEOPLE WILL BE REACHED WITH THEIR ADVERTISING MESSAGE AND TO CALCULATE HOW OFTEN THEY WILL BE EXPOSED TO THESE MESSAGES.
TOP ADVERTISING AGENCIES SPEND A GREAT DEAL OF MONEY FOR RATING INFORMATION FROM VARIOUS RESEARCH SYNDICATORS ( ARE THERE SINCERE SYNDICATORS LEFT ANY MORE ).
RATING IS THE MOST IMPORTANT BROADCAST TERM. ADVERTISERS AND AGENCIES USE RATING TO BUY TELEVISION PROGRAMMES, TO DETRMINE HOW MANY PEOPLE WILL BE REACHED WITH THEIR ADVERTISING MESSAGE AND TO CALCULATE HOW OFTEN THEY WILL BE EXPOSED TO THESE MESSAGES.
TOP ADVERTISING AGENCIES SPEND A GREAT DEAL OF MONEY FOR RATING INFORMATION FROM VARIOUS RESEARCH SYNDICATORS ( ARE THERE SINCERE SYNDICATORS LEFT ANY MORE ).
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