MEDIA MANAGEMENT FOR STUDENTS OF ADVERTISING

PRINCIPLES OF MEDIA MANAGEMENT
WHAT SHOULD MEDIA PLANNERS DO?
HERE ARE TEN GUIDELINES...LETS START A DISCUSSION ON EACH OF THE FOLLOWING POINT:

@ BE A MONEY MANAGER.

@ REMEMBER EFFECTIVENESS IS PRIMARY

@ BE CREATIVE

@ BE CONVERSANT WITH ALL MEDIA FORMS

@ EVALUATE ALL REASONABLE ALTERNATIVES

@ BE INVOLVED IN THE TOTAL MARKETING PICTURE

@ MAINTAIN WHAT YOU HAVE  BUILT

@ KEEP EVERYONE INFORMED

@ ESTABLISH RAPPORT WITH MEDIA SUPPLIER

@ CONTRIBUTE BEYOND MEDIA