A CHRONIC DEBATE THAT SEEMS NEVER TO END IS AWARDS. IN MY OPINION THEY COUNT VERY HEAVILY. BUT JUST AS I DEPLORE ADVERTISING THAT IS CREATED TO A SPECIFIC FORMULA TO SCORE WELL ON A GIVEN METHOD OF RESEARCH, I THINK WRITING FOR THE SINGULAR PURPOSE OF WINNING AWARDS LEAVES A LOT TO BE DESIRED ALSO. ITS THE MATTER OF BALANCE.
A GOOD COMMERCIAL WRITTEN WITH UNDERSTANDING OF ONE"S TARGET AUDIENCE, SIMPLE IN CONCEPT, BELIEVABLE IN CLAIM, EXCELLENTLY PRODUCED, STANDS A VERY GOOD CHANCE OF SCORING AND WINNING.
AWARDS ARE MOST OFTEN CRITICISED BY PEOPLE WHO HAVE"NT EVER WON THEM. I HAVE SEEN HARDHEADED ANTIAWARDS BUSINESSMEN GRIN LIKE SCHOOLBOYS WHEN THEY HELD THEIR FIRST AWARD IN THEIR HANDS.
A GOOD COMMERCIAL WRITTEN WITH UNDERSTANDING OF ONE"S TARGET AUDIENCE, SIMPLE IN CONCEPT, BELIEVABLE IN CLAIM, EXCELLENTLY PRODUCED, STANDS A VERY GOOD CHANCE OF SCORING AND WINNING.
AWARDS ARE MOST OFTEN CRITICISED BY PEOPLE WHO HAVE"NT EVER WON THEM. I HAVE SEEN HARDHEADED ANTIAWARDS BUSINESSMEN GRIN LIKE SCHOOLBOYS WHEN THEY HELD THEIR FIRST AWARD IN THEIR HANDS.
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