AN EX STUDENT AND NOW, A COPY SUPERVISOR WITH FLAGSHIP ADVERTISING SENT ME A BOOK CALLED BEING CREATIVE....WHATEVER THAT MEANS,
I THINK THE BOOK DESCRIBES STEREOTYPE ADVERTISING CREATIVES DELIGHTFULLY
JUST LOOK AT " FOREWORD "
" THIS BOOK IS DEDICATED TO ALL THOSE UNFORTUNATE SOULS LABELLED AS CREATIVES. THEY LOSE THEIR FIRST NAMES, THEY LOSE THEIR INDIVIDUAL IDENTITIES. THEY BECOME A PART OF THIS GENERALISED BLOB CALLED ' CREATIVE TYPES ', TREATED WITH SAME AFFECTION AS TOXIC WASTE BY SOCIETY AT LARGE. NO WONDER, THESE ARE THE PEOPLE WHO HATE THAT WORD THE MOST."
CHAPTER ONE GOES ON TO GIVE DISADVANTAGES OF BEING CREATIVE....
I THINK THE BOOK DESCRIBES STEREOTYPE ADVERTISING CREATIVES DELIGHTFULLY
JUST LOOK AT " FOREWORD "
" THIS BOOK IS DEDICATED TO ALL THOSE UNFORTUNATE SOULS LABELLED AS CREATIVES. THEY LOSE THEIR FIRST NAMES, THEY LOSE THEIR INDIVIDUAL IDENTITIES. THEY BECOME A PART OF THIS GENERALISED BLOB CALLED ' CREATIVE TYPES ', TREATED WITH SAME AFFECTION AS TOXIC WASTE BY SOCIETY AT LARGE. NO WONDER, THESE ARE THE PEOPLE WHO HATE THAT WORD THE MOST."
CHAPTER ONE GOES ON TO GIVE DISADVANTAGES OF BEING CREATIVE....
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