Monday, July 30, 2012

LARGE ADVERTISERS MAKE LARGE PROFITS

THIS ALLEGATION WE ADMIT TO. IN FACT WE ARE GUILTY OF MAKING ADVERTISERS RICH... THOUGH NOT BECAUSE OF PROMULGATING MONOPOLY, BUT BECAUSE WE END UP HELPING THEM SELL MORE, SELL DEEPER AT MUCH LOWER COST. THEY ARE RICHER ONLY BECAUSE THEY SELL LARGER VOLUMES AND THEIR INVESTMENT IN ADVERTISING IS QUITE MODEST WHEN COMPARED TO THE SALES IT ACHIEVES.

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