ADVERTISING, HOW IMPORTANT IT IS
ADVERTISING HAS NOW CAUGHT UP WITH OTHER CHIEF ECONOMIC STRUCTURE.
PRIOR TO THE TURN OF TWENTIETH CENTURY, AS MANUFACTURING EMERGED FROM COTTAGE INDUSTRY TO MASS PRODUCTION, IT, TOO, WAS CALLED UPON TO SEE ITSELF IN RELATION TO MANKIND'S HOPES AND ASPIRATIONS. CHILD LABOUR WAS OUT FROM ORGANISED SECTOR. SAFETY AND DECENT WORKING CONDITIONS WERE IN. TODAY A GUARENTEED ANNUAL WAGE IS AN APPROACHING REALITY. SOMEWHAT LATER, THE FINANCIAL COMMUNITY MADE ITS ADJUSTMENTS. ABSCONDING BANKERS, WATERED STOCKS AND RIGGED MARKET BECAME INTOLERABLE IN A SOCIETY WHICH NEEDED A RELIABLE AND A LARGE-SCALE FINANCIAL APPARATUS, AND MOST PERSONS STARTED LOOKING AT THEIR PAYCHECKS FOR SURVIVAL RATHER THAN TO THE OUTPUT OF THE FAMILY FARM.
TODAY, MARKETING AND ITS VISIBLE, ARTICULATE, AND PERVASIVE PARTNER, ADVERTISING, HAVE JOINED PRODUCTION AND FINANCE AS INDISPENSABLE INGREDIENT OF ECONOMIC SURVIVAL AND GROWTH.
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