* THE WORD " BRAND " COMES FROM THE NORDIC " BRANTA " WHICH MEANS TO" BURN '. IT USED TO BE A PRACTICE TO BURN MARKS ONTO A PRODUCT FOR IDENTIFICATION AND SOON CAME TO STAND FOR QUALITY.
* LEVIS STRAUSS FIRST SOLD ITS BLUE JEANS TO GOLD MINERS IN CALIFORNIA IN THE 1850s.
* THE COCA-COLA BRAND IS ADVERTISED IN 185 COUNTRIES IN 650 LANGUAGES. " THINK GLOBAL-ACT LOCAL " IS THE PHILOSOPHY THAT UNDERLIES COKE'S MARKETING APPROACH.
* UNILEVER, P & G AND NESTLE ARE TOP THREE ADVERTISERS OUTSIDE THE US.
* " I WISH I HAD DONE IT " IS THE CRITERIA FOR JUDGING A U.K BASED AWARDS. ITS CALLED THE CREATIVE CIRCLE.
* LEVIS STRAUSS FIRST SOLD ITS BLUE JEANS TO GOLD MINERS IN CALIFORNIA IN THE 1850s.
* THE COCA-COLA BRAND IS ADVERTISED IN 185 COUNTRIES IN 650 LANGUAGES. " THINK GLOBAL-ACT LOCAL " IS THE PHILOSOPHY THAT UNDERLIES COKE'S MARKETING APPROACH.
* UNILEVER, P & G AND NESTLE ARE TOP THREE ADVERTISERS OUTSIDE THE US.
* " I WISH I HAD DONE IT " IS THE CRITERIA FOR JUDGING A U.K BASED AWARDS. ITS CALLED THE CREATIVE CIRCLE.
No comments:
Post a Comment