AANKH JHUKE NA KABHI

ZINDAGI MEIN
KABHI
KOI
AISA
KAAM NA KARNA
JIS SE
PADE DARNA
YA GIRNA
APNI HI NAZRON MEIN
DIMAAGH
CHAHE JITNA KAHE
KARO YEH
KARO ABHI
LEKIN
DOOR REHNA
HAMESHA
HAR USS KAAM SE
JO ZAMEER
MANA KARTA HO
YAAD RAKHO
KABHI
KISI KE SAAMNE
AANKH JHUKE
NA
TUMHARI

LARGE ADVERTISERS MAKE LARGE PROFITS

THIS ALLEGATION WE ADMIT TO. IN FACT WE ARE GUILTY OF MAKING ADVERTISERS RICH... THOUGH NOT BECAUSE OF PROMULGATING MONOPOLY, BUT BECAUSE WE END UP HELPING THEM SELL MORE, SELL DEEPER AT MUCH LOWER COST. THEY ARE RICHER ONLY BECAUSE THEY SELL LARGER VOLUMES AND THEIR INVESTMENT IN ADVERTISING IS QUITE MODEST WHEN COMPARED TO THE SALES IT ACHIEVES.

ADVERTISING DOES NOT INFLUENCE PRICE HIKES

ALTHOUGH ADVERTISING FOR LONG HAS BEEN THE FAVOURITE WHIPPING BOY OF ALL AND SUNDRY WHENEVER PRICES ARE RAISED, THERE IS NO SCIENTIFIC RELATION EVIDENCE IN THE PRICE AND ADVERTISING-SALES RATIO. ADVERTISING COSTS ARE NOT NET. IF THESE ARE ELIMINATED, OTHER MARKETING COSTS WOULD BE INCURRED TO REACH THAT NUMBER OF PEOPLE AND TO SELL TO SO MANY PEOPLE TO SO MANY MARKETS. IN MANY INSTANCES, THE SELLING JOB WOULD LESS EFFICIENT AT A MUCH HIGHER COST.

IMAGINE SELLING A TOOTHPASTE TO ENTIRE INDIA WITHOU TV, NEWSPAPERS OR RADIO. WHAT KIND OF NUMBERS WOULD WE BE LOOKING AT IN TERMS OF EMPLOYING SALESMEN TO REACH EVEN 10 MILLION PEOPLE ACROSS LENGHT AND BREADTH OF INDIA?

IMAGINE THE TIME IT WOULD TAKE, THE MONEY ONE WOULD REQUIRE TO TRAVEL TO THESE PEOPLE FOR REPEATED VISITS UNTIL SALES TAKE PLACE? WHEW!

TEAM ANNA

I WAS TOLD THAT PEOPLE SITTING ON FAST UNTO DEATH AT JANTAR MANTAR GO AND REST AT MAHJARASHTRA SADAN FROM TIME TO TIME.
NOW, THAT IS WHAT I CALL TAKING PEOPLE FOR A ROYAL RIDE.
FIRST OF ALL, I DO NOT KNOW WHOEVER APPOINTED THEM TO REPRESNT MYSELF.
I DO NOT KNOW ON WHAT BASIS THEY DO CALL THEMSELVES REPRESENTATIVES OF " CIVIL SOCIETY "?

NOW, THEY ARE ON INDEFINITE FAST AND FRROM TIME TO TIME GO TO MAHARASHTRA SADAN TO TAKE REST. DO THEY THINK THAT WE, THE PEOPLE ARE SAUCH GREAT FOOLS THAT WILL BELIEVE THAT WHEN GOING TO REST IN AIR CONDITIONED COMFORT OF MAHARASHTRA SADAN, THEY DO NOT EAT OR DRINK IN PRIVATE.

TILL DATE I NEVER HEARD OF THE PERSON ON FAST TO AGITATE ON AN ISSUE GOING TO REST IN A PRIVATE PLACE. TILL DATE ALL PROTESTERS ON FAST USED TO REMAIN IN FRONT OF CAMERAS AND PEOPLE'S EYES. BUT I THINK TEAM ANNA IS A LAW TO THEMSELVES, THEY DO NOT HAVE TO FOLLOW THE NORMS OF THE SOCIETY BECAUSE THEY ARE THE REPRESENTATIVES OF THEIR OWM IMAGINARY " CIVIL SOCIETY "

TAMANNA

TAMANNA NE ZINDAGI KE AANCHAL MEIN SAR RAKH KAR POOCHA
" MAIN POORI KAB HOON GI? "
ZINDAGI NE HANS KAR KAHA
" JO POORI HO JAYE, WOH TAMANNA HI KYA "

IQRAAR

ITNI BEWAFAYEE DEKHI
DUNIYA HARJAYEE DEKHI

YAHAN DEKHA JIS KO
VAADA KAR BADALTE DEKHA

KYA KAHEIN KISI SE
SAB HI KO MUKARTE DEKHA

ISS LIYE JAB BH KOI
HUM SE IQRAAR KARTA HAI

APNEPAN SE KUCH KUCH
HUM SE PYAR KARTA HAI

TAU DARR SE JAATE HAIN
IQRAAR SE KHAUF KHATE HAIN

" NA " KE ITNE AADI HUYE
AB HAR " HAAN " SE GHABRATE HAIN

TEAM ANNA...DUBLI KYUN

KEHTE HAIN KE JO LOG SAMAJ KE BAARE MEIN BOHOT ZYADA SOCHTE HAIN WOH AKSAR KAMZOR, CHIDCHIDHE AUR GHAM KE MAARE LOG HOTE HAIN. HATTE-KATTE AUR KHAATE-PEETE GHAR KE LOGON KO KABHI BHI SAMAJ KI BURAIYAN KARTE NAHIN SUNA GAYA HAI.

SAMAJ KE BAARE MEIN SOCHTE REHNA EK BEEMARI HAI JO SHAYED KHOON KI KAMI, DIMAGH KI KAMZORI AUR HAAZME KI KHARABI KE KAARAN HOTI HAI. YEH BEEMARI TAB TAK THEEK NAHIN HOTI JAB TAK SAARI TAKLEEFON KA POORI TARAH ILAAJ NA HO JAYE.

AGAR ISS BEEMARI KO YUNHI CHOD DIYA JAYE TAU MAREEZ KI HAALAT KHATARNAK HO JAATI HAI. USSE HAR CHEEZ MEIN SAMAJ KI BURAIYAN NAZAR AATI HAIN. RANG-RANG KE PHOOL DEKH KAR USSE AFSOS HOTA HAI KE PHOOL ITNE KHUSH KYUN HAIN. KISI KO HANSTE DEKH KAR UNKA KHOON KHAULNE LAGTA HAI AUR WOH YUN MUNH BANATE HAIN JAISE KEH RAHE HON " HANSTA HAI, BE ".

AISA HI KUCH HAAL AAJKAL TEAM ANNA KA HAI.
WOH BHI BECHARE SAMAJ KI CHINTA MEIN DUBLE HUYE JAA RAHE HAIN.